Gillette is making a Razer branded razor
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It may have started out as an April Fools joke, but Gillette and Razer are teaming up to make the Razer Razer a reality. The collaboration — called the GilletteLabs Razer limited edition — pairs the GilletteLabs with Exfoliating Bar razor with Razer’s iconic branding and signature acid green color scheme.
“Razer, an elite gaming company, and Gillette, the world’s leading razor brand, is not just a naming coincidence,” said Daniel Ordonez, global brand franchise leader for Gillette. “We’ve been fans of Razer with its cutting-edge technology for a long time; it’s a brand that everyone recognizes in both gaming and technology. We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture. Men worldwide will enjoy our latest collaboration – the perfect combination of form, function, and design.”
Consumers will be available to purchase the product both in-stores and online later this month. Availability will vary by region.
Both Razer and Gillette have long-standing ties to the gaming community. The companies have discussed potential collaborations over the years, but the GilletteLabs Razer limited edition came about thanks to fans.
This April, Razer (jokingly) debuted the world’s first shaving mouse. Fan reactions to the video were overwhelmingly positive, giving the collaboration new momentum.
“After Razer Razer was introduced on April Fool’s Day, we’ve been inundated with requests to design one. We’re excited to give
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