People of Crypto Lab commemorates 50 years of Hip-Hop with Cultureverse
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People of Crypto Lab (POClab), a Web3 creative studio, has announced a virtual experience dubbed Cultureverse, in partnership with Walmart, to commemorate the 50th anniversary of Hip-Hop and celebrate the transformative power of Black culture.
This gamified and interactive virtual odyssey, is set to launch next month on Spatial, aims to honor the visionaries of Hip-Hop while exploring its evolution and cultural impact.
Cultureverse, launching in September, offers an immersive and educational experience that pays tribute to Hip-Hop and its profound influence on art, music, and fashion. Supported by partners like Rock the Bells, the experience invites players to engage with captivating gamified elements, delving into the world of Hip-Hop and its rich cultural heritage.
Walmart, a leading partner in this venture, will leverage its Black & Unlimited platform to empower Black creators, makers, and entrepreneurs. Through custom programming and unique collaborations within Cultureverse, Walmart aims to inspire a new generation of Black innovators and create real-world impact.
Justin Breton, director of brand experiences and strategic partnerships at Walmart, said in a statement, “Cultureverse presents a unique opportunity to bring Walmart’s Black & Unlimited platform to the virtual world for the first time – all with the goal of inspiring a new generation of Black creators, entrepreneurs, and culture builders and creating real-world impact in the process.”
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