Diablo 4 has been in our hands for a few weeks now, with the RPG game well-loved by almost anyone who’s playing it. The same can’t be said for on-lookers seeing some of the advertising though, as an Australian complaint about those huge Diablo 4 billboards is just now making the rounds, and I think the official response is unintentionally one of the funniest things I’ve ever read.
Diablo 4’s marketing has, quite frankly, been brilliant. An entire Diablo 4 cathedral in France was given a makeover before the release that you could actually visit, and the first 1,000 players to beat the Diablo 4 hardcore race to level 100 were also engraved on a real-world statue of Lilith.
While seeing both of these in real life would be a challenge, you’ve no doubt seen those “Welcome to Hell” Diablo 4 billboards on your travels, just like the Diablo 4 Altars of Lilith in-game. Adorned with a picture of Lilith and the name of the city the poster or billboard is in. It’s a fun way to do a simple ad, and it’s been catching a lot of people’s eyes.
It’s not all been good for Blizzard’s demon game though, as a case report complaining about the Diablo 4 billboards all the way from Melbourne, Australia has been made public. Granted, the complaint was made last month and has already been dismissed, but it’s still worth taking a look between making new Diablo 4 classes.
The complaint files the Diablo 4 billboard under discrimination and violence, as a parent outlines why they think the image of Lilith is inappropriate, citing the COVID lockdowns and hellish imagery.
“The words ‘welcome to Hell Melbourne’ as part of the advertisement for this game and a picture of a devil are offensive to me as a Christian,” the complaint begins. “The imagery is
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