Nvidia's CES 2025 kicked off tonight, with Team Green showcasing the future of its graphics technology.
Taking center stage at the Michelob Ultra Arena at the Mandalay Bay in Las Vegas, CEO and Founder of Nvidia Jensen Huang officially unveiled the Blackwell family of GPUs. The power of Blackwell is possible thanks to the breakthroughs in AI the company has made, with Huang crediting GeForce for helping to drive those breakthroughs.
«All of this is the house that GeForce built,» Huang said about AI on stage.
Nvidia announced pricing on the first four cards in its lineup, with the RTX 5090 and RTX 5080 launching on January 30th at $1999 and $999, respectively.
Meanwhile, the RTX 5070 Ti and the RTX 5070, the latter of which Nvidia claims is on par with 4090-class performance, will be available in February for $749 and $549, respectively. Additionally, Nvidia is launching its mobile GPUs around the same time as its desktop GPUs, claiming 4090-level performance on its RTX 5070 models, which start at $1299.
The upcoming line-up of cards features Nvidia's 5th generation of Tensor cores, its 4th gen RT cores, while its next iteration of its Deep Learning Super Sampling technology, DLSS 4, uses AI to drive even more performance for players, and then some.
DLSS 4 allows Blackwell GPUs to generation multiple frames now (three out of every four), delivering up to 8X performance, according to Nvidia's claims, over traditional rendering techniques. According to the Nvidia announcement, frame generation using DLSS 4's AI model is «40% faster» and uses «30% less VRAM.»
This is all coupled with Nvidia's AI transformers to drive better image quality, higher quality pixels, less ghosting in motion, and resolve greater detail. 75 games and apps will launch with DLSS 4 once Blackwell hits store shelves on January 30th, including heavy hitters such as Cyberpunk 2077, Black Myth: Wukong and Alan Wake II. Funcom's upcoming survival MMO, Dune: Awakening will also launch with DLSS
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