Capcom Now Considers Dragon's Dogma a 'Key Brand' Following Substantial Sales | Push Square

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The year is 2024, and we now live in a world where Capcom considers Dragon's Dogma to be one of its «key brands». According to the publisher's latest financial report, the action RPG series currently sits alongside the likes of Monster Hunter, Resident Evil, and Street Fighter as a pillar property.

Sure, it's just some wording in a document, but this is still a fairly big deal when you think about the relatively humble beginnings of Dragon's Dogma. The original game released in 2012 and was, by most metrics, a bit of a flop. It immediately established a hardcore audience, but it was far from being the fantasy RPG blockbuster that Capcom wanted.

It wasn't until years later that the game would get the recognition it deserved. A combination of the excellent, game-changing Dark Arisen expansion and plenty of price cuts helped the release reach an audience beyond its dedicated fans, and it became something of a cult hit.

But even then, it took Capcom 12 years to launch a sequel. So far, Dragon's Dogma 2 has been Capcom's fantasy RPG blockbuster, selling 2.6 million copies since its release on the 22nd March. And that level of success has, again, elevated it to «key brand» status.

Capgod

Overall series now at over 10 million sales

With that in mind, it'll be very interesting to see what's next for Dragon's Dogma. We'd be shocked if Dragon's Dogma 2 doesn't get some kind of Dark Arisen-esque DLC, but could there be an eventual Dragon's Dogma 3? Will Capcom keep pushing the property? We do wonder...

Are you happy to see Dragon's Dogma break free? Remember the days when it was just some really weird and niche RPG in the comments section below.

Robert (or Rob if you're lazy) has been a fan of PlayStation since the 90s, when Tekken 2 introduced him to the incredible world of video games. He still takes his fighting games seriously, but RPGs are his true passion. The Witcher, Dragon Quest, Mass Effect, Final Fantasy, he's played 'em all — a little too much, some might say.

Yay!