You'll need to create a new Diablo 4 character with every Battle Pass to level it up

gamesradar.com:

You'll need to create a new character in Diablo 4 to level up every seasonal Battle Pass.

There's been a fair bit of confusion around the subject of seasonal Battle Passes from newcomers to the Diablo series, and general manager Rod Fergusson stepped in to clear up the confusion. Fergusson confirms that yes, you will need to create an entirely new character when each new Diablo 4 season launches, if you want to level up the season-specific Battle Pass.

Hey Paul, yes to take part in the seasonal questline, mechanics, season journey and battle pass, you will need to create a new seasonal character. Playing campaign with seasonal character (if you so desire or need to finish) will also progress the season journey and battle pass.June 19, 2023

This might be familiar to Diablo veterans, but it'll likely come as a big surprise to anyone new to the series with Diablo 4. Starting another character over from scratch just to level up a seasonal Battle Pass is unheard of in other seasonal games like Destiny 2 for example, so there'll no doubt be plenty out there caught off guard by the comments.

Fergusson's comments aren't being received overly well on Twitter. "There is no way this is going to fly with most of the player base. Hope you've got a Plan B for when MAUs drop 90%," writes one Twitter user, adding that the vast majority of Diablo 4's player base will very likely "have no idea this is going to happen."

"I was going to continue leveling my character tonight. (Only at 53) but this really demotivates me from playing. I play a lot of destiny and I just don’t have the drive to start over for seasonal content," adds another Twitter user, thinking along a similar line.

Meanwhile, another user rightly points out that other games