Vidaamuyarchi, Ajith Kumar's highly anticipated film, has failed to meet expectations at the box office, despite generating significant excitement prior to its release. The film, which opened strongly, witnessed a decline in its earnings over time, ultimately falling short of the high expectations surrounding it.
The 2025 Tamil-language action thriller, directed by Magizh Thirumeni, was eagerly awaited by fans of Ajith Kumar, who hoped it would be another blockbuster hit. However, despite the promising start, the film struggled to maintain its momentum, leading to a relatively modest collection at the box office. This has left many questioning whether the film will find a more favourable reception in the digital space.
In a bid to salvage the film's potential, the filmmakers have announced that Vidaamuyarchi will soon be available on digital platforms. The film is scheduled for release on Netflix on 28th March, offering a second chance for viewers who missed its theatrical run. OTT platforms often provide films with an opportunity to connect with audiences in a more intimate setting, where they may find a stronger following than in cinemas.
In addition to its digital release, Vidaamuyarchi has secured a major television deal with Sun TV. The film will have its television premiere on 14th April, which coincides with Tamil New Year celebrations. This timing could potentially boost its viewership, as the holiday period tends to attract large numbers of viewers tuning in for special broadcasts.
Alongside Ajith Kumar, Vidaamuyarchi features an impressive cast, including Arjun Sarja, Trisha Krishnan, Regina Cassandra, Arav, and Ramya Subramanian. The story, inspired by the 1997 American thriller Breakdown, follows Arjun (played by Ajith Kumar) and his wife Kayal (Trisha), whose peaceful road trip turns into a nightmare when Kayal is abducted by strangers. Arjun must race against time to rescue her while facing numerous threats that complicate his mission.
Though Vidaamuyarchi
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