Ubisoft Will Now Stream Activision Blizzard Games, Compelling The CMA To Start Over
Microsoft has made another shocking move to get their merger acquisition deal regulator approval.
As discussed in an official Microsoft Blog, Microsoft has now signed a new deal, to give cloud streaming rights to all Activision Blizzard games to competitor Ubisoft. This arrangement applies to all games that Activision Blizzard made from today, and their next few games for the next fifteen years. Those cloud streaming rights will be going to Ubisoft for perpetuity.
It should be noted that all of the prior arrangements Microsoft made with other cloud gaming providers, Nvidia, Boosteroid, and Ubitus, still remain in effect. As it turns out, those commitments were strictly for gaming in the EU. This new deal is for all countries and regions outside the EU, so yes, Americans will also have to use Ubisoft’s services to stream Activision Blizzard games in the future.
If one wonders why Microsoft would make such a drastic change to their deal, the reason would be easy to guess. Yes, the CMA decided to reject Microsoft’s original deal, even after Microsoft negotiated to leave the appeals process, giving the regulator leeway to approve the deal while saving face.
Ubisoft also talked about this new deal, explaining its implications in their own blog:
“With a single subscription to Ubisoft+ Multi Access, players will soon be able to play their favorite Ubisoft and Activision Blizzard games across multiple platforms including PC, Xbox consoles and Amazon Luna, and on the PlayStation platform through Ubisoft+ Classics. The agreement will offer players even greater access to a large library of beloved and classic titles as well as the newest releases, all through cloud streaming.”
And therein lies the rationale for this deal. With
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