Jose Rizal is among the most unique leaders in due to his one-of-a-kind Narrative Events that can be taken advantage of across the Ages. His Pambansang Bayani ability allows him to gain additional Culture and Gold bonuses when receiving rewards from Narrative Events, and he gets additional Narrative Events that happen more frequently. These are a driver of Jose Rizal's Celebration strategy, making him unlike any other leader in the game. He is built for a Cultural Diplomatic approach, which can be taken in all sorts of directions.
Jose Rizal's unique Narrative Events should be utilized to increase Happiness and build strong Culture output. In turn, this means he can take advantage of the abundant social policy slots that will open up. Every Celebration unlocks a social policy slot, making it possible for Happiness to outpace Culture and having a shortage of available policies or traditions, so building up Culture alongside Happiness is your best bet.
The goal for Jose Rizal is to increase Happiness in and play into his Celebration abilities. While the Forget-Me-Not Memento is ideal (10 Happiness per Age for completing Narrative Events), if you don't have access to it, take a Diplomatic and/or Cultural Attribute point for maximum benefits to a Happiness build. Alternatively, Culture-boosting Mementos are equally useful, as Happiness will not be in short supply. Either way, there are multiple options for starting Civs depending on how you want to play it, but one of the top synergistic options is Maurya because of the major Happiness features.
Because of how much Happiness Jose Rizal generates, War Weariness is easily mitigated, making a Military strategy viable in case things turn sour during your campaign.
Maya, Rome, and Greece are all viable for Jose Rizal as well in Antiquity; he can pursue Cultural or Militaristic paths effectively. Recommended Civ choices across the Ages for Jose Rizal are Maurya in Antiquity, Hawai'i in Exploration, and Siam in the Modern Age,
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