The Borderlands Movie Barely Made Back Its Marketing Budget | Push Square

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Gearbox's foray into the world of major motion pictures has not been the rousing success intended, failing to galvanize players to go outside and see the thing. With the film's bombing at the box office and its theatrical run now all but over, it seems Borderlands did manage back its marketing budget, so that's something.

As reported by PC Gamer, bringing in just $31 million, that tidy chunk of change will just cover the film's marketing budget of $30 million, which is to say nothing of the reported $115 million it cost to make on top of that. After all, Cate Blanchet, Jack Black, Kevin Hart, and Jamie Lee Curtis don't come cheap! To put that in perspective of other video game movies, the awful Karl Urban, Dwayne Johnson DOOM movie from 2005 made about $60 million, and 2022's much better Uncharted, around $400 million.

Every cloud has a silver lining

Pitch unperfect

Did you get out and see the Borderlands movie? What did you think? Set fire to fat stacks of cash in the comments section below.

Khayl Adam is Push Square's roving Australian correspondent, a reporter tasked with scouring the internet for the richest, most succulent PlayStation stories. With five years of experience as a freelance journalist and mercenary wordsmith, RPGs are his first great love, but strategy and tactics games are a close second, genres in which he is only too happy to specialize.

The initial casting long ago confirmed my choice to not see this movie. I feel like I’m not alone.

@Doctor_BK boomerlands

@Doctor_BK The casting choices for the roles may not be the best, but a lot of them do have a following. I just think, like Concord, who was asking for this? Is Borderlands that big of an IP?

Quality isn’t even an indicator of success, especially when it comes to movies. It’s impressive making something sh*te that also has no audience on a budget this size.

DOOM was not great but it was entertaining. The FPS scene was very well done, good casting with Urban and Richard Brake who is always a