Snap shows off new Snapchat AR experiences
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Snap CEO Evan Spiegel unveiled a number of augmented reality experiences for Snapchat consumers at the fifth annual Snap Partner Summit 2023 today.
While Snap isn’t putting as much work into making its own games now, the company is adding AR features that make Snapchat into a more interesting gaming platform or offering more game-like experiences. And it’s also adding more AI to the platform.
“We’re so grateful for all of the creativity you have shared with Snapchatters around the world,” Spiegel said. “750 million people use Snapchat every month, reaching the vast majority of 13-34 year olds in more than 20 countries. We all love Snapchat because it gives us a better way to communicate with our friends and family.”
He said Snapchat’s different focus is more about ephemeral communication than getting attention, and he said that people are “exhausted by the social media popularity contest.”
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He said, “We’re fed up with having to look pretty or perfect in every post. Tired of competing for likes and comments. Exhausted by misinformation.”
Snap is continuing to enhance the live music experience by building on a multi-year partnership with Live Nation: now bringing custom AR experiences to 16 of the world’s biggest festivals including Governors Ball in New York and Lollapalooza Paris.
And it is introducing a new integration with Disguise, the industry’s leader in live event visualization, that will bring Snap AR to the world’s largest
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