Good luck with that: Twitter's new CEO starts in 6 weeks
Elon Musk has announced that NBCUniversal advertising executive Linda Yaccarino will be the next CEO of Twitter. Yaccarino is expected to take the reins of the troubled company in about six weeks, although Musk made it clear that he's not actually going anywhere.
«I am excited to welcome Linda Yaccarino as the new CEO of Twitter!» Musk tweeted(opens in new tab) on May 12. "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app."
Musk said in October 2022 that «buying Twitter is an accelerant(opens in new tab) to creating X, the everything app,» reflecting his ambition to remake the struggling platform as an all-in-one site for news, communications, online shopping, payment processing, and various other functions. What exactly he has in mind or how he's going to go about making it happen isn't clear, but he rebranded Twitter, legally at least, as X in April. It's a silly name, but one with some history for Musk: X.com(opens in new tab) is the name of the online bank he co-founded in 1999 that eventually morphed into PayPal.
«Thank you @elonmusk!» Yaccarino tweeted in response to Musk's welcome. «I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!
»I see I have some new followers… I’m not as prolific as @elonmusk (yet!), but I’m just as committed to the future of this platform. Your feedback is VITAL to that future. I’m here for all of it. Let’s keep the conversation going and build Twitter 2.0 together!"
Thank you @elonmusk! I’ve long been inspired by your vision to create a
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