Peloton's New App Pricing: Bad for Off-Brand Bike Owners
Bad news if you stream classes from Peloton's app on your phone while using a more affordable indoor cycle or treadmill from a different brand. Starting today, this popular method of "hacking" a Peloton experience will become more expensive.
The company today kicked off a brand refresh and debuted new membership pricing tiers, and a significant new feature for its mobile app called Peloton Gym. This new tool, designed specifically for the gym, offers self-guided workout plans rather than interactive classes.
Peloton previously offered just one app membership option that included unlimited access to its content library for $12.99 per month after a 30-day free trial. Going forward, there will be three Peloton app membership tiers: App Free ($0), App One ($12.99 per month or $129 per year), and App+ ($24 per month or $240 per year).
As part of this week's announcements, Peloton said Row classes are now headed to the app for the first time. The new Peloton Gym feature is available exclusively in the app, across all tiers. Here's a breakdown of what's included in each tier:
The free tier offers a rotating selection of 50 classes across 12 fitness modalities, giving newbies a taste of the Peloton experience with no investment. Those modalities include: Cycling, Running (Indoor), Walking (Indoor), Outdoor (Walking & Running), Strength, Yoga, Mediation, Cardio, Stretching, Barre, Pilates, and Boxing.
The App One tier offers access to "thousands" of classes across nine of Peloton's 16 fitness modalities. Members on this tier will have unlimited access to the following types of classes: Strength, Yoga, Meditation, Outdoor (Walking & Running), Cardio, Barre, Pilates, Boxing, and Stretching. Here's the big caveat on the App One
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