NFTs: They're in the game.
By Darryn Bonthuys on
Electronic Arts and Nike have formed a new partnership, which will see «virtual creations» from Nike's Swoosh Web3 platform added to several future EA Sports games. Although the specific acronym isn't used in the announcement, nor are any games specified, it sounds as if Nike's Swoosh NFTs will be incorporated into them.
According to Nike, select Swoosh virtual creations will be made available and will allow members to develop «new opportunities for self-expression and creativity through sport and style,» although NFTs weren't specifically mentioned. Nike added that more details will be revealed in the coming months. Nike's tie-in tweet had images of football gear--both American and global--possibly hinting at Swoosh integration for the upcoming soccer game EA Sports FC and Madden NFL.
One possible item revealed in the tweet was a unique football helmet, which has a carbon black finish, a purple lens, and a Nike logo on the side, complete with proof-of-ownership stats and purchase date.
What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH
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