Domino's Pizza, the renowned food retail chain, has recently unveiled a new feature for its app. Known as Domino's Pinpoint Delivery, this new feature was first reported by Business Insider. This feature aims to enhance convenience for users by enabling deliveries to any location without needing an address. Customers can now enjoy their favourite pizzas at public places such as parks, baseball fields, and beaches and not have to worry about finding the nearest landmark to order their meal.
Currently, the new Pinpoint Delivery feature is exclusively available to users in the United States. The company has not disclosed any plans regarding the expansion of this feature to other markets.
Customers who have the Domino's app can utilise the Domino's Pinpoint Delivery feature. By dropping a pin on the map within the app, users can request pizza delivery to "virtually anywhere" they choose.
Domino's proudly claims to be the first quick-service restaurant brand in the US to offer food delivery by using a pin location.
With Domino's Pinpoint Delivery, customers can have their orders delivered to dynamically created hyper-local spots, eliminating the need for a traditional address. This feature also includes the ability for customers to track their orders through the Domino's Tracker, view the driver's GPS location, receive estimated arrival times, and receive text alerts regarding their delivery status.
Moreover, when the delivery driver arrives at the designated pickup spot, Domino's will notify customers. At this point, customers can activate a visual signal on their phone, making it easier for the driver to identify them.
Christopher Thomas-Moore, the Senior Vice President and Chief Digital Officer of Domino's, expressed enthusiasm
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