Cent acquires Tacit to make it easy to collect NFTs
Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.
Cent, a company that helps creators sell non-fungible tokens (NFTs), has acquired Tacit, a small company that specializes in a rewards platform.
Cent has centered its efforts around The Collect Button, where consumers can collect NFTs from websites and creators and others who want to create loyal fan bases, said Cameron Hejazi, CEO of Cent, in an interview with GamesBeat. That button is like the new “like” button that made Facebook famous.
Hejazi said the Collect Button is a great tool to enable creators to have a real value exchange with fans, where fans can acquire a collectible in exchange for doing something like giving their email address to the creators. These collectibles are often free and they are a way to recruit new audiences into Web3, which normally has a complicated onboarding process.
“We’re like a creator economy company. We’re helping creators sell NFTs and work with brands,” Hejazi said. “We try be an end-to-end full stack company, servicing all aspects of creators’ needs. We’re trying to make the new ‘like.'”
The acquisition is part of Cent’s continued expansion in Web3, and it will accelerate the growth of the platform via The Collect Button, Cent’s plug-and-play tool for creating and embedding collectible NFTs anywhere. The purchase price wasn’t disclosed.
Brands and businesses use The Collect Button to turn actions such as product purchases or user achievements into digital collectibles, totalling over one million NFTs to date. Early partners include Nice Collective, Outsnapped, African Valuables Collective, and MamiWata Surf.
“Collecting is a new way of expressing ourselves online,” said
Read more on venturebeat.com
