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EA Sports has partnered with Nike’s new NFT platform

Platform Nike Sporting

02.06.2023 - 12:03

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videogameschronicle.com:

Nike has struck a deal with Electronic Arts that paves the way for the introduction of NFTs to the publisher’s sports games.

The deal will see “virtual creations” from Nike’s .Swoosh Web3 platform integrated into future EA Sports games, according to a press release from the sportswear giant.

“Nike’s new partnership with EA Sports will look to build new immersive experiences and unlock brand new levels of customization within the EA Sports ecosystem,” it said.

“In future EA Sports titles, EA Sports and Nike plan to make select .Swoosh virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style.”

What’s In The Game? Only time will tell…<a target="_blank" rel=«noopener» class=«link-external» href=«https://twitter.com/EASPORTS?ref_src=» https:>@EASPORTS

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