Playruo lets you try game demos from your web browser

techcrunch.com:

It’s still unclear whether cloud gaming will ever become the next big thing. The appeal is clear: The game you’re playing runs in a data center near you, and the video output is directly streamed to your local device. When you interact with the game, everything is relayed back to the data center.

When it works, it’s an amazing experience. It’s a flexible, easy way to play games across multiple devices without buying new hardware. That’s why many companies have launched services that let you play games remotely — there’s Nvidia’s GeForce Now service, Microsoft’s Xbox Cloud Gaming, Amazon Luna, and Google’s now-defunct Stadia cloud gaming service.

But the vast majority of people still play video games on their own, local devices. A French company called Shadow tried something different by bringing your entire computer to the cloud: It isn’t just cloud gaming, it’s cloud computing. You can access Windows in the cloud and install anything you want. But Shadow hasn’t become a mainstream service either.

Fergus Leleu, Jean-Baptiste Kempf and Yannis Weinbach — three former employees at Shadow — decided to leave the company and try something different with their new startup, Playruo. Instead of letting you play your games in the cloud, their new company lets you play game demos in the cloud.

In many ways, Playruo delivers on the original promise of Google’s Stadia: It lets you launch and play a video game from your web browser without having to install anything. Just like people share Google Docs links to share a document, game publishers can turn a game demo into a shareable link.

Behind the scenes, Playruo’s streaming technology is based on Kyber, a bi-directional streaming technology created by Jean-Baptiste Kempf, the CTO of Playruo. Kempf is also better known as the president of VideoLAN, the organization behind the popular open-source video player, VLC. He has also worked on various video encoders and decoders used by some of the largest video platforms, including Netflix