Nvidia's mainstream GPUs might increase in price worldwide, as the demand in China outstrips supply

pcgamer.com:

Graphics card prices have been a contentious issue these past few years, with PC gamers having to cough up increasingly more money for a new GPU, thanks to inflation, fabrication cost rises, inventory restrictions, and a general lack of competition in the market. 

Reports from China claim that Nvidia's add-in board (AIB) partners are set to raise their prices by around 10% on average, especially those in the mainstream segment, as demand for affordable graphics cards outweighs the supply of them.

News of the impending price hike came from IT House, citing unnamed 'industry sources' for the information. Graphics cards such as the RTX 4070 Super from the likes of Asus, Gigabyte, and Zotac have seen an additional 100 yuan or so being added to the price tag, but as such GPUs typically sell for around 4,900 yuan, it's not a major increase.

However, moving further down the range, Nvidia's RTX 4060 models and the recently updated RTX 3050 line up have also gone up in price by up to 50 yuan, and given that those cards have lower overall prices, the increase represents a larger percentage change, although it's still quite small.

It's not entirely clear from the report as to whether the 10% price increase has already taken place or if it's something that's going to happen over the next few months. IT House does claim that Nvidia has been limiting the supply of new chips for the RTX 4060 Ti to keep prices up, as the previous inventory of GPUs has been exhausted.

Now, before you think that this is just China and the rest of the world won't see any price increases, that's almost certainly not going to be the case. It's estimated that China has over 300 million PC gamers and while the figure isn't expected to change significantly over the coming years, it's still a sizable number of customers who will be wanting to upgrade their PCs with one of the latest GPUs.

So with AIB partners struggling to keep that particular market fed with shiny new graphics cards, there's a good chance