Microsoft Just Advertised Xbox Using Earth's Mightiest Billboard
Microsoft has taken over the LED display of Las Vegas' gargantuan Sphere arena to create an Xbox-themed light show that dominated the city skyline.
The Las Vegas Sphere has contributed its fair share of viral moments since its inaugural show in July, during which it illuminated its 580,000 square foot ‘Exosphere’ with a spectacular light show. Since then, Earth’s mightiest billboard has manifested a plethora of spectacles to amaze and annoy the residents of the Nevada metropolis.
It was only right to display the power of dreams here #PowerYourDreams #XboxSphere pic.twitter.com/ToXr2o72d4
Among the visual offering has been a menacing pumpkin, a spectacular fireworks show, a basketball, and, of course, a vast and unsettling human eye. The interior meanwhile is capable of seating close to 20,000 people, and is designed to host live musical performances and intense audiovisual shows.
Earlier this week, Microsoft became the latest company to harness the awesome advertising power of the Sphere to execute an Xbox publicity stunt of epic proportions, which showcased a range of existing and upcoming first and third-party titles, along with its Series X|S consoles. Both Starfield, and Forza Motorsport featured prominently on the Exosphere display, as did Senua’s Saga: Hellblade 2, and CD Projekt’s Cyberpunk 2077.
When I first saw the sphere i said that would be crazy good for Xbox advertising. It’s the logo essentially, why wouldn’t it be? But never did I think they would do it.
This is brilliant marketing. Love it.1 https://t.co/Iz4nDM4o9Z
The Sphere in Las Vegas is very Cyberpunk tonight thanks to Xbox.
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