Apple Used The Same ‘Scary Fast’ Tagline To Market The M1 Pro, M1 Max Performance As It Has For Its October 30 Event
The re-using of taglines is a foreign concept to Apple, and while we have yet to see the company repeat the same words to market a product or service, we have noticed that on this occasion, the company used the exact same words for its October 30 ‘Scary Fast’ event. For those that do not know, the firm used the same tagline to describe the performance of the previous-generation M1 Pro and M1 Max, which can only mean that the M3 may surpass performance and power efficiency expectations.
Where Apple used the term ‘Scary Fast’ for its upcoming October 30, we are reminded that the Cupertino firm also used the same terms ‘Scary fast’ for the M1 Pro and ‘Scary faster’ for the M1 Max. MacRumors senior editor Tim Hardwick noticed similarities between the two and decided to share his findings on X. Though the M1 was a cut above the competition, it did not hold a candle to the M1 Pro’s and M1 Max’s performance, all possible thanks to the increased CPU and GPU core count, along with other changes.
Also, when found inside the 2021 MacBook Pro models, these chips rivaled desktop processors in both single-threaded and multi-threaded workloads while possessing battery endurance to help the portable Macs last for an entire day of continuous use. Using ‘Scary Fast’ for an upcoming event may hint that the M3 will finally overcome the M2’s shortcomings. For those who do not know, the M2 provided negligible performance and efficiency improvements over the M1, which may explain why Apple’s Mac sales suffered in 2023.
Scary fastest? #M3 pic.twitter.com/0YiRhCw8Ta
— Tim Hardwick (@waxeditorial) October 24, 2023
The 2023 MacBook Pro models featuring the M2 Pro and M2 Max only provide a fraction of a performance and battery life boost, and thanks to
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