Microsoft exec hints at free ad-supported Xbox Cloud Gaming
By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
Microsoft currently offers free access to Fortnite on its Xbox Cloud Gaming service (xCloud), but there are signs the company may offer free game streaming in exchange for ads. Microsoft Gaming CFO Tim Stuart hinted at this prospect in a Wells Fargo TMT Summit interview late last month, spotted by TweakTown.
“The vision I like to talk about is we have xCloud game streaming, so you can subscribe to Game Pass Ultimate and you can stream hundreds of games to really any endpoint that has a browser experience,” explained Stuart. “For models like Africa, or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?’”
Stuart’s spitballing makes it clear this is something that Microsoft has been looking at for certain regions, with Xbox Cloud Gaming having expanded to new markets throughout 2022. An ad-supported version of Xbox Cloud Gaming could work well in markets where phone ownership is much higher than traditional consoles or gaming PCs.
It’s not clear if Microsoft will ever launch such a subscription, though. Work on Xbox Cloud Gaming has slowed over the past year inside Microsoft, sources told me earlier this year. Microsoft was planning to support your existing game library by the end of 2022 in Xbox Cloud Gaming, but it never happened. Microsoft also scrapped plans to launch a separate subscription version of Xbox Cloud Gaming, instead of the service being bundled with Xbox Game Pass Ultimate.
Microsoft has experimented with Xbox Cloud Gaming in
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