If you want to be a Twitch streamer, you probably need to be a TikToker too

polygon.com:

You may have felt it: Twitch, Facebook, Instagram, TikTok, and YouTube are all competing for an increasingly overlapping user base as social media platforms all introduce similar features.

But for streamers and influencers, these platforms have symbiotic relationships — one platform can be important for growth in another. Twitch and TikTok may seem antithetical, as one targets long-form, hourslong broadcasts over the other’s bite-sized clips, but Twitch streamers have realized that both platforms can be crucial for audience growth.

TikTok is an attention behemoth — Twitch’s user-base numbers don’t even come close — that can be essential to broader success on Twitch as a livestreaming platform. Twitch seems to recognize this relationship, having released new tools this year to make it easier to reuse Twitch content on TikTok. Twitch’s Clip Editor is a web-based application that lets streamers edit clips, including the ability to convert them into portrait mode. Twitch also has CapCut, a more in-depth editor, that makes editing more accessible. TikTok recently added a feature that lets users post to TikTok directly from Twitch and CapCut, closing the loop on the ease of creating short-form content. And earlier in October, Twitch itself introduced a new short-form “stories” feature.

Alex Labat, a Twitch streamer and TikTok creator, has seen exponential growth to his Twitch streams after using TikTok to promote “highlights” of his content, like his infamous Twitch Plays streams, where he gets Twitch Chat to use text commands to play games like World of Warcraft.

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“Twitch is where you want to be to see those [unscripted] moments happen in real time,” Labat said. “The ‘you had to be there’ moments. TikTok, on the