Twitch is bleeding talent — is the new simulcasting policy the answer?
Twitch is further broadening its simulcast rules, the livestream platform announced on Friday. As shared during TwitchCon in Las Vegas, streamers can now live broadcast streams onto even more platforms — YouTube and Kick, for example. That said, streamers with an “agreement with Twitch that requires exclusivity” won’t be able to do so.
“We truly believe that Twitch is the best service to be a live, interactive creator, and we want to give streamers more freedom in just how they want to build their communities,” said Twitch VP of community product Jeremy Forrester during an interview with Polygon at TwitchCon.
This news comes on the heels of Twitch bleeding big-name talent. On Oct. 19, Kick signed massively popular streamer and co-owner of FaZe Clan Nickmercs in a one-year contract worth roughly $10 million, according to a Forbes report. This summer, the upstart company also signed Amouranth, Twitch’s most popular female streamer, and former pro-Overwatch player xQc (the latter of whom, Kick offered a $100 million deal). This is not to mention talent that moved to YouTube: In the last three years, YouTube signed Valkyrae, Ludwig, Sykkuno, LilyPichu, and more. Some of these streamers left in the wake of Twitch changing its revenue share split from 70/30 (in favor of streamers) to 50/50.
Forrester said this talent departure was not the motivator for the expanded simulcast policy, instead calling it “community driven” and saying that it was an example for Twitch developers to demonstrate that they “listen” to creator’s “concerns, and react to them when we can.”
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