Tinder wants your friends and family to play matchmaker for you
It may sound very traditional, but Tinder thinks there is some value to be had by those looking for a date to get recommendations from friends and family. Yes, Tinder has just rolled out a feature that will allow your pals and kin to actually recommend someone they think can be a suitable date or partner for you. Will it work? The logic being that since your friends and family know you best, they are eminently qualified to find a suitable match for you. If nothing else, they certainly passed the friend test and now it is up to you to prove them right, or wrong!
Tinder says, "New feature lets besties and grandmas alike act as your personal Cupid by recommending potential matches directly in the app."
Hold on! This is not a mere flight of fancy, it is rooted in facts actually. Consider this - in India, hosting a dating life debrief with friends is a time honored tradition, so much so that over 75% of surveyed singles said they discuss their dating life with friends multiple times a month.
To assist today's singles and their dating deliberators in deeming if someone is worthy has led Tinder to launch the Tinder Matchmaker feature. The new feature lets friends and family asynchronously access Tinder to recommend profiles for a user.
The feature makes modern dating a team sport by essentially integrating the “friend test” into Tinder. Users can now invite others, whether they have a Tinder profile or not, to view and suggest potential matches. It gives Tinder users the added intel of seeing who their friends “Like” for them when considering a potential match.
Not convinced? Check out these facts.
Melissa Hobley, Chief Marketing Officer at Tinder said, “For years, singles have asked their friends to help find their next match on
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