By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
Microsoft announced some big changes to its Xbox and marketing leadership today. Sarah Bond is being promoted to Xbox president, leading all Xbox platform and hardware work. Matt Booty is now the president of game content and studios, including overseeing Bethesda and ZeniMax studios.
Microsoft Gaming CEO Phil Spencer sent an internal memo to Xbox employees today, detailing all the key changes. The Verge has obtained Spencer’s memo, and you can read it in full below:
It’s been a whirlwind two weeks since we closed our deal with ABK, an acquisition that will materially impact our current and future success. Since then, I’ve been on tour, visiting the teams. It’s been awesome to see the ambition of the games they’re making, the depth of the talent among the teams, and their excitement to be a part of Microsoft with a creative culture that aligns with their own.
Microsoft Gaming is on a multi-year journey to reach players where they are, on the devices they choose to play, and our strategy is working. We have thirteen $1B+ franchises in our portfolio and we just set new records for engagement in Game Pass. As our business continues to grow, it’s important that we structure ourselves to sustain that momentum with effective clarity and accountability across Gaming. In that spirit, we are making the following organizational changes effective today:
Great games are fundamental to everything we do. We believe that an expanded gaming content organization—one that enables Xbox Game Studios and ZeniMax’s development studios to collaborate effectively
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