After 3 years of 'hands-off' management, Microsoft is making Bethesda and Zenimax report directly to an Xbox bigwig
Just a couple of weeks after finishing its acquisition of Activision Blizzard, Microsoft is making some changes to its Xbox studio structure. In an internal memo acquired by The Verge, Microsoft Gaming CEO Phil Spencer said Xbox Game Studios head Matt Booty is being promoted to president of game content and studios, a role that will put him in charge of ZeniMax and its subsidiary studios, including Bethesda Softworks.
«ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt,» Spencer wrote. «All ZeniMax development studios and ZeniMax Central Services teams will continue reporting to Jamie to maintain and optimize current content development and production cycles. Also, to deepen our partnership and accelerate mutual learning, a number of ZeniMax leaders will now report to those Microsoft leaders with whom their work most closely aligns.»
Spencer didn't mention it by name, but there's a feeling that this reorganization is at least in part aimed at helping avoid another Redfall situation. The multiplayer FPS developed by Arkane was one of the biggest bombs of 2023—less than six months after launch, only 30 people are playing it on Steam right now—and it came to light not long after it launched that Arkane was equally unenthusiastic about it. A Bloomberg report revealed that employees at Arkane Austin hoped the Microsoft acquisition would result in either a reboot of the project, or an outright cancellation. Neither happened: Instead, Microsoft allowed ZeniMax to go about its business, which resulted in a mass exodus of veteran employees from the studio and, well, Redfall.
It's clear that those days of cowboying around are over. «Great games are fundamental
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