American McGee's Alice is a series that saw two games released roughly a decade apart: the eponymous original came out in 2000 on PC, and Alice: Madness Returns followed in 2011. The games were published by Electronic Arts and, over the last few years, McGee has been trying to drum up interest from both EA and fans in a third entry to be called Alice: Asylum (another mooted entry, Alice: Otherlands, was the subject of a Kickstarter but was never released).
It didn't seem like things were going too well. In February this year McGee posted a video basically asking EA to fund Asylum while simultaneously acknowledging the publisher was showing a distinct lack of interest in any continuation. That's not entirely surprising from contemporary EA, which is too busy diving through swimming pools of EA Sports dollars to be enormously bothered about the continuation of a cult favourite. The problem is that, without EA's involvement, the whole thing is scuppered: the publisher owns the rights to American McGee's Alice, and American McGee doesn't.
The writing was on the wall and in April McGee took to Youtube to say EA was out and it was time to move on. He also announced his retirement from game design entirely, so this was about as definitive an end point as you get. To be fair to McGee he has been transparent throughout the whole period of trying to get Alice: Asylum made and, while he had a Patreon allowing people to donate, he and others have done a considerable amount of pre-production on Asylum over this time, culminating in a design bible for the game which is available for download.
In a follow-up video posted last week, McGee acknowledges this year's various events and that, following EA's definitive 'no' in April, he
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