A couple of years back, Final Fantasy 14 had a major drama involving a pizza emote, GrubHub, and a promotional campaign some unlucky souls spent over $30 dollars on. Yes, this really was a big deal. Let me explain why.
Back in December 2021, FF14 had an official promotion with GrubHub. It was meant to be a simple, cutesy little event that'd give your Warrior of Light an /eatpizza emote. Of course, it became an absolute trainwreck that caused drama, because if any game is going to generate actual arguments about virtual pizza, it's Final Fantasy 14.
To get your slice of the action you had to order around $15 of pizza via the Grubhub app using the promo code. A little while later, you'd get sent a code to unlock the emote for your account. It, uh—it did not go well. Many players were snubbed out of their emote entirely, despite ordering the pizza, with some spending even more to no avail. Some people even sold the thing on eBay for $200.
It didn't help that customer reps from GrubHub were sending mixed messages. A comment on this reddit thread from a couple years ago perfectly encapsulates the drama, like a Greek tragedy preserved in amber: «This [rep's] saying it's a lottery. Others are saying there were a limited number of codes and it was first come first serve, but aren't even being consistent with what that limit even was. I know I saw one person post that a grubhub rep told them you had to place two orders in order to qualify.»
GrubHub also had some absolutely baffling fine print on the website itself, which said the codes would be supplied on a «first come, first serve basis while supplies last». It's a digital code for an emote in an MMO, nobody's gonna run out of virtual pizza. There's no pepperoni economy toRead more on pcgamer.com