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I moderated a panel on “digitally native creators in the metaverse” at the recent East Coast Game Conference during my recent trip to Raleigh, North Carolina. It was easy to see that most of the people in the audience were young game developers or those seeking to get into the industry, as well as young people who wanted to make a living as creators of video game content.
And they seemed hungry for advice about how to break into careers as digital creators. They were also curious about online game worlds and the metaverse, judging from their questions. I try to be careful to offer straight advice without hyping things too much. But it reminded me of getting a job as a younger game journalist, where I could say I was basically paid to play games. There is a lot more to this job as a game business journalist than doing that, but I was part of a small circle of lucky people. And in the past decade, the dream of getting paid to play games went on steroids as Twitch livestreaming and TikTok videos and YouTube content creation took off. Now more people are getting paid to play games.
That’s why it was interesting to moderate the panel with Ashely Hopkins, chief creative officer at House of Blueberry, and Katherine Manuel, COO at House of Blueberry. They talked about the rise of user-generated content and how they’re taking their digital fashion creations across many platforms like Roblox, Fortnite Creative, and The Sims 4.
Emily Eitches, head of business development at the House of Blueberry, will also be a speaker at our GamesBeat Summit 2023 event, which takes place on May 22-23 in person in Los Angeles and on May 24
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