Apple Plans AI-Powered Health Coaching Service and Mood Tracker
Apple Inc. is working on an artificial intelligence-powered health coaching service and new technology for tracking emotions, its latest attempt to lock in users with health and wellness features.
The new coaching service — codenamed Quartz — is designed to keep users motivated to exercise, improve eating habits and help them sleep better, according to people with knowledge of the project. The idea is to use AI and data from an Apple Watch to make suggestions and create coaching programs tailored to specific users, said the people, who asked not to be identified because the initiatives haven't been announced yet.
The move is part of a broader health push at the company, which has made such features central to its devices, especially the Apple Watch. Its latest efforts also include an expansion of the health app to the iPad and features that could help users with poor vision.
An Apple spokeswoman declined to comment on the Cupertino, California-based company's plans.
The Quartz initiative is reminiscent of LumiHealth, a wellness and coaching service Apple launched in partnership with the Singapore government in 2020. One difference is that the Singapore-based program could pay out monetary awards to users who stayed healthy, while Apple's new in-house service will carry a monthly fee — like many of its other digital offerings. It will also be its own app.
The service is planned for next year, but could ultimately be canceled or postponed. The project is being driven by several Apple groups, including its health, Siri and AI teams, as well as its services division.
In the nearer term, Apple plans to roll out an iPad version of the iPhone health app for the first time. The change, which will allow users to see electrocardiogram
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