Super League acquires metaverse experience developer Melon
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Super League has acquired development studio Melon to boost its capabilities as an one-stop solution for brands that want to build communities across gaming metaverse platforms. Melon will serve as an in-house development studio. In turn, these interactive experiences will leverage Super League’s suite of measurement, monetization and player acquisition tools.
Melon specializes in building experiences in Roblox. The studio has worked brands such as Chipotle, Mattel and PacSun to build experiences and grow communities on the platform.
Additionally, Melon has been a pioneer in bringing musicians to Roblox. It was the first independent studio to create an avatar-based music performance for the platform. Since then, Melon has worked with high profile artists such as KSI, Ava Max, Tai Verdes and Zara Larsson.
“We’re thrilled to combine forces with Super League and expand upon an ambitious creative and strategic vision shared by both companies,” said Josh Neuman, cofounder and CEO of Melon. “There is no one size fits all for brands and IP owners entering the space. With Super League and Melon operating as an integrated company, we can provide brands with the full spectrum of crawl, walk, run alternatives designed to achieve targeted business objectives. We now have best-in-class execution capabilities at all levels under one roof, with the infrastructure to scale far beyond what we thought was possible.”
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