Generative AI will account for half of game development in 5 to 10 years | Bain
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Generative AI will grow from less than 5% of game development now to 50% or more in the next five to 10 years, according to a study by global consulting firm Bain & Company.
The research, titled “How will Generative AI Change the Video Game Industry,” surveyed 25 gaming executives globally and uncovered their perspectives on the impact of generative AI on the industry.
The survey found that a majority of respondents believe generative AI will enhance game quality and expedite game development. However, only 20% of executives believe that it will lead to reduced development costs.
Additionally, 60% of respondents do not anticipate generative AI to alleviate the talent shortage in the gaming industry significantly. The 60% figure is a big deal, as it could mean that generative AI won’t necessarily wipe out a ton of jobs, the executives believe.
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“Although most executives we spoke with believe generative AI may free developers from mundane work, they do not believe it will replace the creative spark necessary for game development, emphasizing the importance of human oversight,” said Andre James, global head of Bain’s Media & Entertainment practice in a statement. “Despite implementation challenges, most respondents expect generative AI will affect gaming
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