Loco hits stride in game livestreaming as Indian market comes back
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Loco, an independent esports and live streaming platform, has become the largest game streaming platform in India.
The Mumbai, India-based company did so by focusing on mobile games, which are more popular than console or PC games in India. And now it’s getting a surge in game viewership because two of the biggest games — Battlegrounds Mobile India and Free Fire — have returned to the market after a hiatus.
Loco has become similar to the Twitch of India, with a focus on streaming game videos and airing esports content, said Anirudh Pandita, cofounder of Loco, in an interview with GamesBeat. The company was founded in 2017 by Pandita and Ashwin Suresh, and it now has more than 150 people.
And India isn’t a bad place to be for this kind of thing. India became the world’s most populous nation in 2023 and it also held its position as the fastest-growing games market in Asia, according to a report by market researcher Niko Partners.
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Total gamers in India are forecasted to surge 343% in the 10 years between 2017 and 2027, climbing to 641.2 million in 2027. Video games revenue is forecast to increase 21% YoY in 2023 to $868 million, according to the 2023 Niko Partners India Games Market report.
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