Ex-Sony Boss Says Xbox Can Find Multiplatform Software Success, Just Like SEGA | Push Square
Former Sony exec Shawn Layden, who has never been shy about sharing his thoughts on one-time nemesis, Xbox, says Microsoft is incredibly well-positioned to become a multiplatform powerhouse like SEGA, provided the company ditches those pesky consoles.
An interview podcast we find ourselves increasingly citing, one that continues to get knowledgeable and interesting guests, Layden appeared on Kiwi Talkz (thanks VGC) and explained his thinking on Microsoft's battle plan: «Multiplatform is a strategy, particularly in a world where the cost of development is increasing so dramatically. What does it do to their brand? It makes the conversation harder to create FOMO (fear of missing out); you’re trying to do that by bringing everyone to your platform by saying, 'If you’re not here, you’re missing out,' but if it’s available on all platforms, that’s one of the marketing tactics you can’t use.»
The path Microsoft has apparently chosen for Xbox is not without precedent: «We’ve seen it before. I was in the business when SEGA brought their Dreamcast titles to PS2. In time, SEGA became a software-only company with a great transformation, so it has historical precedence.»
PlayStation prophet has the answers
Former boss sticks the boot in Phil Spencer's comments
What do you think? Could you see Xbox one day occupying a SEGA-like position in the industry, known for its beloved gaming IPs, such as Sonic, Persona, and Yakuza/ Like a Dragon, rather than hardware? Let us know in the comments section below.
Khayl Adam is Push Square's roving Australian correspondent, a reporter tasked with scouring the internet for the richest, most succulent PlayStation stories. With six years of experience as a freelance journalist and mercenary wordsmith, RPGs are his first great love, but strategy and tactics games are a close second, genres in which he is only too happy to specialize.
Xbox's biggest advantage is 80% of those studios already did multiplatform so they have the know how.
I can
Read more on pushsquare.com
