Don't cry because it's over, smile because it happened. EA is splitting up with itself in a big internal shakeup that will see EA Games and EA Sports cut into two distinct units within the company. EA Games is also getting a rebrand: It's going to be called EA Entertainment from now on, suggesting that the company has plans to expand beyond gaming in some capacity. Who's up for a Syndicate film?
EA CEO Andrew Wilson announced the news in a post (originally shared with EA employees) to the company's website. In it, Wilson said that EA lifer Laura Miele, who's been with the company for near-on three decades, «has been appointed President of EA Entertainment, Technology & Central Development».
In her new role, Miele will oversee «key studios» under the new brand's umbrella, working alongside familiar faces like Respawn's Vince Zampella as he leads «the world-class studios responsible for Apex Legends, [EA's] Star Wars games, and Battlefield,» as well as Samantha Ryan, who will continue to keep an eye on BioWare, Maxis, and other «leading lifestyle franchises and blockbuster single-player experiences».
On the other, sportier side of things—the part of the company that's not especially interesting to pallid asocial nerds like me but that continues to rain huge profits on the corporation regardless—EA Sports will continue to be headed up by Cam Weber, who's been with that side of the company since 2011. The shakeup is meant to give both division heads a bit more «creative ownership and financial accountability to make faster and more insightful decisions around development».
Wilson also says a great deal about familiar themes like driving growth, accelerating business, delivering value, and all the usual gerunds people in his
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