Electronic Arts Is Changing Its Game Studio Structure Into EA Entertainment And EA Sports
The goal of the split is to empower EA's studios.
By George Yang on
Electronic Arts CEO Andrew Wilson announced that EA Games' studios will be split into two organizations--EA Sports and EA Entertainment--both of which will report to him.
This move was made to empower EA's studios with more creative ownership and financial accountability. «EA Entertainment encompasses extraordinary owned IP, including some of the world’s most beloved blockbuster franchises, as well as licensed IP through powerful collaborations,» Wilson said in a statement.
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He continued, «We’re building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth.»
EA Sports will handle the portfolio of sports properties that EA owns. Cam Weber has been appointed its president and will overlook franchises such as Madden, PGA Tour, NHL, and EA Sports FC (formerly FIFA). EA Entertainment will oversee the non-sports games within Electronic Arts and includes studios like Respawn, DICE, Ripple Effect, Ridgeline Games, BioWare, and EA Originals label.
Leading EA Entertainment is Laura Miele, president of entertainment, technology, and central development. She was previously EA's chief operating officer and will continue to work with other EA executives like Respawn's Vince Zampella.
Additionally, chief experience officer Chris Bruzzo is retiring from Electronic Arts and David Tinson will be
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