Electronic Arts Goes Through Massive Shake-Up, Splits Into EA Sports and EA Entertainment

gadgets.ndtv.com:

Electronic Arts is undergoing a massive internal restructuring, splitting EA Games' studios into two separate organisations. The shakeup has now formed separate divisions EA Sports and EA Games, with the latter further being rebranded to EA Entertainment. As the name suggests, EA Entertainment will build upon owned blockbuster IPs, as well as licensed ones through strong collaborations. However, the name change from ‘Games' to ‘Entertainment' suggests that the company is looking to expand into media beyond video games. Meanwhile, EA Sports will continue to focus on sports simulation franchises such as Madden NFL and EA Sports FC (formerly FIFA).

“We're building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth,” Andrew Wilson, CEO, EA, said in a blog post. Laura Miele, who previously served as EA's COO, will now lead EA Entertainment as the President, overseeing key studios and ‘empowering them with more creative ownership.' She will work closely with other key executives like Vince Zampella, who will continue to lead the studios responsible for Apex Legends and Star Wars (Respawn Entertainment), alongside Battlefield (DICE). Meanwhile, Cam Weber has been appointed President of EA Sports and will be responsible for leading its sports simulation portfolio and racing games. Wilson will overlook both divisions as the CEO of EA, adding that the new leaders will work with their teams in the coming months to fully implement the new changes.

Basically, any IP that isn't sports-related, such as from developers like Motive, BioWare, EA Originals, and Ridgeline Games comes under EA Entertainment. The internal shakeup