Deloitte unveils global tech, game and entertainment predictions for 2024
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Deloitte has released its global predictions for the tech, gaming and entertainment markets for 2024. Yep, it’s that time of year already.
For streaming, the prediction is “driven to tiers.” That is, streaming video services will charge more for premium content, fight user churn with longer subscriptions, and satisfy bargain hunters with more pricing tiers.
Deloitte predicts that Generative AI will reshape multiple industries starting in 2024. The report provides an in-depth analysis of the Generative AI landscape, covering infrastructure and cloud providers, enterprise productivity software, specialized enterprise tools, and engineering and design tools. However, some enterprise customers may be resistant to paying additional fees for generative AI features.
Generative AI is set to become an integral part of nearly all enterprise software offerings in 2024. Software vendors and IT departments will figure out the right price for Generative AI, ranging from free to $50 per month. The report predicts that enterprise software companies will experience a revenue uplift at a
run rate of $10 billion by the end of 2024 — a remarkable milestone for the first year of a new market, but
likely short of some expectations, as revenues occur mainly in the back half of the year.
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“Generative AI is poised for a breakthrough in 2024, as it begins to follow through on its promise of improving productivity, creativity and enhancing the
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