In September, Apple launched the new iPhone 15 and iPhone 15 Pro models with a wide range of new features. While the general design is similar to last year's models, the company introduced significant feature upgrades. Apple has shared a new ad highlighting the capabilities of the iPhone 15's camera with the new Portrait Mode and how it can adjust focus later on after a photo has been taken.
Despite not having a telephoto camera, the standard iPhone 15 and iPhone 15 pro models can perform 2x zoom. The entire process is implemented digitally and the results are pretty surprising. Besides this, Apple has also added a plethora of new front-facing camera features that make the standard models a worthy upgrade over last year's iPhone 14 models. In its latest ad, Apple highlights the iPhone 15's camera capabilities, specifically the focus editing features.
If you are unfamiliar with it, the iPhone 15 and iPhone 15 Plus feature the ability to adjust the focus of a photo after it has been captured. The feature is part of the iPhone 15's Portrait Mode and can be accessed in the editing section of the photo after it has been taken. Apple's latest ad is titled "Album Cover" and takes into account a group of three people selecting a picture for their album cover.
The band member uses the iPhone 15 to edit pictures of the trio, potentially part of the album cover. The other band member is trying to adjust the focus on herself in the background, blurring her bandmates to steal the spotlight. The quarrel continues as both go back and forth to adjust the focus on themselves. Ultimately, the third band member was asked for his opinion, and he changed the focus on himself, ending the fiasco with a "turn your photos into portraits" tagline.
Read more on wccftech.com