AI Roundup: Several notable developments took place in the field of artificial intelligence (AI) today, January 18. At the Microsoft forum, startup founders have shared their views on AI opportunities in India. Meanwhile, the World Economic Forum's AI Governance Alliance highlighted the need for global efforts to make access to AI equitable at Davos.

All this, and more in today's AI roundup.

Microsoft today hosted a forum inviting startup founders across diverse industries to share their views on the AI opportunity for startups in India, opening a dialogue on the potential of AI to accelerate innovation and growth for the sector. Sangeeta Bavi, Executive Director, Digital Natives, Microsoft India, was in conversation with Pratik Desai, Founder and CEO at Kissan.ai, Laina Emmanuel, Co-founder and CEO at BrainSightAI, and Lakshman Pasala, Co-founder and CEO at NeverInstall discussing how with AI, the opportunity to drive impact for startups increases manifold. The experts discussed what's needed to create a positive startup ecosystem, the factors that will increase AI adoption, and learnings from their own AI journey.

Nicola Mendelsohn, global business group head at Meta Platforms revealed on Thursday that the tech giant's ad campaign returns have seen a 32% increase with the help of AI. In a conversation with Bloomberg Television from the World Economic Forum in Davos, Mendelsohn said that AI tools have helped simply the process of developing a campaign. While it would have previously required numerous steps, “you can do it in one button now”, she said.

At Davos, the World Economic Forum's AI Governance Alliance highlighted the need for global efforts to make access to AI equitable. As per a PTI report, while AI has the potential to help tackle global challenges, it also poses a danger of creating a new digital divide. Cathy Li, Head, AI, Data and Metaverse, WEF said, “We must collaborate among governments, the private sector, and local communities to ensure the future

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