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Cinereach and Anima Interactive announced Just Play: A Game Jam for Justice as a gaming competition with a $10,000 prize.
Cinereach, is a media nonprofit responsible for Academy Award nominees like Marcel the Shell with Shoes On and Beasts of the Southern Wild. The inaugural video game initiative, Just Play, is aimed at inspiring game makers, artists, and developers to create innovative video games and prototypes themed around justice.
This creative endeavor will be judged by industry veterans from Xbox, WINGS, Raw Fury, and other influential entities. The culmination of this competition will be an awards ceremony and game showcase scheduled for March at SXSW 2024.
“We are thrilled to delve into complex themes such as justice through our distinctive research approach,” said Jennifer Strachan, CEO of Cinereach, in a statement. “Cinereach recognizes the immense potential of interactive storytelling and entertainment in reshaping perceptions. With Just Play, we aim to enrich the understanding and portrayal of justice through gameplay and interactive narratives, eager to witness the imaginative contributions from this vibrant community.”
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In a collaboration, Cinereach’s inaugural venture into interactive media will be co-produced with Anima Interactive, a highly anticipated immersive media studio known for its socially conscious initiatives. Anima Interactive’s debut partnership with Cinereach aims to showcase gaming as a
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