2023 in Review: Elon Musk, Sam Altman to Marc Benioff, Top CEO Mishaps and Misadventures
2023 in Review: Another year, another endless news cycle driven by the world's top corporate executives, with moments ranging from cringe-worthy to downright bizarre. While some CEOs seemed to relish the spotlight, Elon Musk chief among them, others were inadvertently thrust into social media's harsh glare. Elon Musk, Sam Altman to Marc Benioff, here are some of the most high-profile management misadventures:
Of all the jaw-dropping Musk moments this year, the pinnacle came on stage at the New York Times DealBook Summit when he told advertisers that have stopped spending on X to go “f—” themselves. “Hey Bob, if you're in the audience” he added, calling out Bob Iger, the CEO of Walt Disney Co. — one company among many that distanced itself after Musk endorsed an antisemitic post in November.
Still, if advertisers leave X, the platform's failure will be their fault, not his, Musk said, calling their retreat a form of blackmail. He said he won't “tap dance” to prove he's trustworthy.
In June, Musk challenged Mark Zuckerberg to what perhaps passes for a duel in 2023, posting on X: “I'm up for a cage match if he is lol.” The peculiar invitation came shortly after news surfaced that Meta Platforms Inc. was set to release Threads as a competitor to X.
Zuckerberg, who practices Brazilian Jiu-Jitsu, readily agreed. Musk advertised a showdown in Vegas in August, and then started a rumor it might actually be staged in the Colosseum in Rome, which Italy's culture minister promptly debunked. But Musk began making excuses as the summer weeks slid by, saying he might need surgery for his neck/back/shoulder. Zuckerberg eventually called his bluff, saying it was “time to move on.”
The abrupt firing and rehiring of OpenAI CEO Sam Altman by
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