How the creator economy is evolving with AI | Jim Louderback
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Jim Louderback has lived through generations of tech media. He is a top leaders at the intersection of publishing, media and technology.
He wrote and edited tech magazines in the 1990s. He was the TV host of TechTV’s Fresh Gear show from 1998 to 2000. He was editor-in-chief of Ziff Davis’ media internet properties and ran PC magazine and other properties. He built and sold multiple creator economy startups to media companies including WB Discovery and Paramount. And he led editorial and ops at cable networks, event companies, magazines and digital publishers.
He ran the media firm Revision3 and in 2017 he was named CEO of VidCon, replacing VidCon cofounder Hank Green. He has served as editorial director of VidCon’s industry programming track, and I caught up with him at the recent Web Summit in Lisbon Portugal, where he was programming various tracks. I had just done an interview onstage with TommyInnit, a Minecraft creator who has more than 50 million followers. I took advantage of the moment to talk with him about the rise of the creator economy and how it will evolve with the coming of artificial intelligence.
The world of creators has always moved fast. YouTubers disrupted traditional media, and now AI VTubers may disrupt established creators. Louderback and I talked about the notion of universal basic income for creators and how it might be the kind of job that can withstand the mass job losses that could come with AI.
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Louderback currently writes the popular weekly newsletter “Inside the Creator
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