AI isn’t about shortening game development, but enhancing it
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The use of AI — generative AI in particular — in game development is fraught with controversy. Both gamers and developers have objected to the use of Gen AI in games for several reasons, but others have posited it as the next evolution in the medium. One of the panels at GamesBeat Next, moderated by Beamable’s Jon Radoff, was about the use of AI — Gen AI in particular — in the future of game development.
Radoff began the talk by discussing the benefits of Gen AI for game creation beyond acceleration. Kylan Gibbs, chief product officer at Inworld AI, said, “We generally see AI applied in two domains: Design time and run time. I think there’s a very clear application in design time, but at Inworld AI we’re more focused on run time. How does the game change? How do the mechanics change? Increases of revenue and playtime in gaming won’t come from the improved design time — which will cut costs — but will come from improvements to run time, which improves the experience of players.”
Stefano Corazza, head of Roblox Studio, said AI offers more flexibility in the creation sphere, which leads to more creativity overall: “Once you create the game’s geometries, textures, shaders, you’re kind of stuck with that style. The thing that excites me about Gen AI is that once you create your geometry, you can say, ‘Okay, let’s try ten different visual styles for this game.’ You can test them in under an hour. In the future you’ll be able to completely reskin a game within a matter of seconds, just by changing a prompt. That’s exciting for me, because I can see the creative experimentation will be orders of
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