AdLudio raises $2.5M for AI-based mobile ad platform
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Adludio has raised $2.5 million for its mobile advertising platform. That sounds like a story from 10 years ago. But the company says it will combine AI with attention-led and data-driven mobile advertising.
Mercia made the investment, following on an initial investment of $4.9 million, or £4 million, in 2021.
This new funding round will enable Adludio to expand in the U.S. and launch a fully-automated version of its platform. Powered by AI and data science, this will offer marketers a one-stop-shop for the automated design and delivery of ad campaigns that guarantee engagement, the company said.
The company has produced mobile ads for Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas and Microsoft. Now it hopes to help more marketers win the battle for brand attention. Currently sharing its expertise and technology with the IAB to develop this field, Adludio is redefining attention as a metric for success.
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Paul Coggins, Adludio’s CEO, said in a statement, “At a time when privacy regulation is increasingly limiting the use of personal data, our sophisticated and unique combination of creative, media and AI is leading brand performance on mobile. With this additional investment from Mercia, the next stage of our AI-led platform, offering fully-automated capabilities, will provide brands and agencies the chance to translate user attention into profit.”
Founded in 2015, the company now has a presence across five U.S. cities – New
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