Aqua touts Web3 publishing platform and embedded game marketplace
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Among the gaming veterans I ran into at the Game Developers Conference was Sean Ryan, the former vice president of the business platform partnerships at Facebook (Meta) and now the CEO of Aqua.
At GDC 2023, Ryan unveiled the Aqua Marketplace and a partnership with Polygon Labs. He also unveiled a casual games studio to show off what an embedded marketplace can do.
Ryan and his team of gaming veterans started Aqua to solve major pain points in crypto gaming. They made an external marketplace. They have built a series of partnerships, services, and even their own studio to expand its footprint beyond their core Web3 gaming marketplace product. And they also made a version of the marketplace that developers can embed inside their games.
“Developers kept asking us, ‘Can you give us a marketplace inside the game?'” said Ryan in our interview. “They don’t want the player to get a wallet and go to a third-party site. The embedded marketplace is really the product that is resonating with developers.”
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Cahill added, “The tech side is geared towards game developers who want to get into Web3 without investing a lot of their own resources. Instead of having a studio team where you have to have a couple of people on marketplace, just do a deal with us. Now from a player’s perspective, this makes Web3 look like Web 2.5. It’s an easy onramp. It’s very low friction compared to what’s out there.”
Ryan left Facebook/Meta about 18 months ago and he
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