Adobe launches AI-powered text-based video editing
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Adobe announced new versions of its family of video applications, including the fastest and most reliable version of Premiere Pro, which adds AI-powered text-based video editing to make life simpler for professionals and creators.
Adobe made the announcement ahead of the NAB Show 2023 in Las Vegas. It also touted automated tone-mapping capabilities, plus dozens of under-the-hood improvements addressing top user requests. This is the kind of thing that needs to happen to make creators more productive and get them ready for massive content demands for applications like the metaverse.
Additionally, Adobe is celebrating 30 years of After Effects, the world’s most popular motion design software for video professionals, adding a context-sensitive Properties Panel and community-requested improvements, the company said in a press briefing.
Adobe’s latest innovations are designed to address the workflow needs of today’s professional editors and motion designers by automating time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell. Adobe also announced new innovations and partnerships that expand Frame.io’s industry-leading video collaboration platform to photography and PDF documents.
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“Today’s creatives are racing to meet demand for standout video content across platforms and surfaces that is growing exponentially,” said Ashley Still, senior vice president of the Creative Product Group
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