Total War: Warhammer 3 DLC is getting more expensive and the community is rebelling: 'Remember they need us more than we need them'

pcgamer.com:

Total War: Warhammer 3's latest slice of DLC, Shadows of Change, is coming soon, on August 31, but among the game's community this has not been cause for celebration; rather, it's being treated as a threat thanks to a price increase and an explanation from Creative Assembly's Chief Product Officer, Rob Bartholomew. It looks like this means waaagh! 

Shadows of Change is a Lord Pack rather than a full expansion, but it isn't directly comparable to previous packs, given that it features a trio of lords this time: The Changeling for Tzeentch, the Jade Dragon Yuan Bo for Grand Cathay and Mother Ostankya for Kislev. Since it's a slightly meatier offering, a price increase isn't all that surprising, but the extent of the increase has been. 

The new DLC, with its current 10% discount, will set you back £17.99/$22.49. This means you'll be paying the same as you would for the last full expansion, Forge of the Chaos Dwarfs, which introduced a new race and a bevy of new mechanics. Shadows of Change promises some intriguing additions, especially with The Changeling's trickster cults, but there's no denying that it doesn't boast the same value as an expansion. 

While the DLC is not out for another two weeks, Warhammer 3 players have already made their displeasure clear by bombarding the game's Steam page with negative reviews, claiming that the DLC is a «rip-off» and «anti-consumer». 

Bartholomew offered an explanation in a blog post yesterday:

To get right into it: our costs are up. Unfortunately, that means that prices have to rise. We know any increase is going to be tough, which is why our prices have remained fairly stable over the past few years. The downside is that any increase today is going to be more noticeable.

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