Total War Warhammer 3 Dev Addresses DLC Price Backlash, Asks Players to Stop Abusing Staff
Creative Assembly has addressed a backlash to the price of new Total War Warhammer 3 DLC and called on players to stop directing abuse at staff.
Total War Warhammer 3 Shadows of Change, which adds three new Legendary Lords for Tzeentch, Grand Cathay, and Kislev, and 11 additional units, costs $24.99 / £19.99, or 40% of the price of the base game itself. This is higher than previous DLC packs for the fantasy strategy game. The Champions of Chaos Lords Pack, for example, adds four new playable Legendary Lords and costs £12.99. Lord and Race packs for Total War Warhammer 2 are even cheaper, and offer greater value, players have pointed out.
The price increase for Shadows of Change sparked an angry response that spilled over into Total War Warhammer 3 Steam reviews. There, the game has a “mostly negative” user review rating for recent reviews (it’s “mostly positive” overall, showing the backlash relates to recent events).
“The DLC policy is a complete rip-off,” Steam user Jolsn wrote in the “most helpful” user review posted in the past 30 days. “They add the bare minimum of new factions they can get away with and then charge you half the price of the full game to add a new one every few months. I get needing to make money and I have no problems with games that cost 60-70€ but this just leaves a sour taste in my mouth that makes me not ever come back to your games.”
In a statement posted to the Total War website, Creative Assembly chief product officer Rob Bartholomew said the studio’s costs have risen, which means DLC prices have risen accordingly.
“To get right into it: our costs are up,” Bartholomew said. “Unfortunately, that means that prices have to rise. We know any increase is going to be tough, which is why our prices have
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